Identity
The logotype takes inspiration from the shape language of crags and mountains, and the letter M. Vibrant colors are chosen to reflect the alert and technical aspect of climbing equipment.
The logotype takes inspiration from the shape language of crags and mountains, and the letter M. Vibrant colors are chosen to reflect the alert and technical aspect of climbing equipment.
Brand Keywords
Passionate
Passionate
Youthful
Courageous
Welcoming
Technical
Trusted
Mission Statement
35 years ago, Metolius started from a small garage with one goal in mind: to push our limit with gear made by climbers, for climbers. We still make the strongest gear in the world, but ournew mission is to guide the new generation of climbers who will create the future of climbing. Designed for those who find freedom on the wall, our climbing gear will give you the confidence you need to top out safely while looking fresh.
crafted by climbers.
35 years ago, Metolius started from a small garage with one goal in mind: to push our limit with gear made by climbers, for climbers. We still make the strongest gear in the world, but ournew mission is to guide the new generation of climbers who will create the future of climbing. Designed for those who find freedom on the wall, our climbing gear will give you the confidence you need to top out safely while looking fresh.
crafted by climbers.