Identity System
Inspired by the golden ratio, a fundamental structure in art, nature, mathematics, and science, I designed a new identity system that marries heritage, art, and coding, symbolizing The Getty's commitment to preserving the past and embracing the future of art. This approach resonates deeply with J. Paul Getty's belief of art as a fundamental pillar of society.
Inspired by the golden ratio, a fundamental structure in art, nature, mathematics, and science, I designed a new identity system that marries heritage, art, and coding, symbolizing The Getty's commitment to preserving the past and embracing the future of art. This approach resonates deeply with J. Paul Getty's belief of art as a fundamental pillar of society.
