Graphic Language
I was inspired by the contrast between indoor gyms and outdoor terrains, highlighting functional and clear design elements inspired by climbing equipment.
I was inspired by the contrast between indoor gyms and outdoor terrains, highlighting functional and clear design elements inspired by climbing equipment.
Inspiration
The new packaging design and product line aims to make the transition from indoor to outdoor climbing easier for beginners, by providing a visually exciting system to organize important product details.
The new packaging design and product line aims to make the transition from indoor to outdoor climbing easier for beginners, by providing a visually exciting system to organize important product details.