Metolius
Publication, exhibition, and identity design
2022
A brand refresh for Metolius, a climbing equipment manufacturer based in Oregon, that centers on enhancing accessibility and sustainability in packaging, brand identity, and retail design. The newly designed packaging system utilizes e-flute corrugated cardboard, expertly balancing durability, cost-effectiveness, and environmental sustainability. Additionally, the updated typographic system enhances product clarity, aiding beginners in making informed choices.
A brand refresh for Metolius, a climbing equipment manufacturer based in Oregon, that centers on enhancing accessibility and sustainability in packaging, brand identity, and retail design. The newly designed packaging system utilizes e-flute corrugated cardboard, expertly balancing durability, cost-effectiveness, and environmental sustainability. Additionally, the updated typographic system enhances product clarity, aiding beginners in making informed choices.
Contents
Identity, Packaging Concept, Challenges and Solutions, Information System, 2D Labels, Prototyping, 3D Renders, Product Photography, Retail Design, Website, Process.
Recognition
Young Ones ADC 2023 Shortlist
Identity, Packaging Concept, Challenges and Solutions, Information System, 2D Labels, Prototyping, 3D Renders, Product Photography, Retail Design, Website, Process.
Recognition
Young Ones ADC 2023 Shortlist
Identity
The logotype takes inspiration from the shape language of crags and mountains, and the letter M. Vibrant colors are chosen to reflect the alert and technical aspect of climbing equipment.
The logotype takes inspiration from the shape language of crags and mountains, and the letter M. Vibrant colors are chosen to reflect the alert and technical aspect of climbing equipment.
Brand Keywords
Passionate
Passionate
Youthful
Courageous
Welcoming
Technical
Trusted
Mission Statement
35 years ago, Metolius started from a small garage with one goal in mind: to push our limit with gear made by climbers, for climbers. We still make the strongest gear in the world, but ournew mission is to guide the new generation of climbers who will create the future of climbing. Designed for those who find freedom on the wall, our climbing gear will give you the confidence you need to top out safely while looking fresh.
crafted by climbers.
35 years ago, Metolius started from a small garage with one goal in mind: to push our limit with gear made by climbers, for climbers. We still make the strongest gear in the world, but ournew mission is to guide the new generation of climbers who will create the future of climbing. Designed for those who find freedom on the wall, our climbing gear will give you the confidence you need to top out safely while looking fresh.
crafted by climbers.
Graphic Language
I was inspired by the contrast between indoor gyms and outdoor terrains, highlighting functional and clear design elements inspired by climbing equipment.
I was inspired by the contrast between indoor gyms and outdoor terrains, highlighting functional and clear design elements inspired by climbing equipment.
Inspiration
The new packaging design and product line aims to make the transition from indoor to outdoor climbing easier for beginners, by providing a visually exciting system to organize important product details.
The new packaging design and product line aims to make the transition from indoor to outdoor climbing easier for beginners, by providing a visually exciting system to organize important product details.