Metolius
Publication, exhibition, and identity design
2022
A brand refresh for Metolius, a climbing equipment manufacturer based in Oregon, that centers on enhancing accessibility and sustainability in packaging, brand identity, and retail design. The newly designed packaging system utilizes e-flute corrugated cardboard, expertly balancing durability, cost-effectiveness, and environmental sustainability. Additionally, the updated typographic system enhances product clarity, aiding beginners in making informed choices.
A brand refresh for Metolius, a climbing equipment manufacturer based in Oregon, that centers on enhancing accessibility and sustainability in packaging, brand identity, and retail design. The newly designed packaging system utilizes e-flute corrugated cardboard, expertly balancing durability, cost-effectiveness, and environmental sustainability. Additionally, the updated typographic system enhances product clarity, aiding beginners in making informed choices.
Contents
Identity, Packaging Concept, Challenges and Solutions, Information System, 2D Labels, Prototyping, 3D Renders, Product Photography, Retail Design, Website, Process.
Recognition
Young Ones ADC 2023 Shortlist
Identity, Packaging Concept, Challenges and Solutions, Information System, 2D Labels, Prototyping, 3D Renders, Product Photography, Retail Design, Website, Process.
Recognition
Young Ones ADC 2023 Shortlist