The Getty
Brand identity, creative coding, typeface, print, and environment design
2023
The Getty, a globally renowned center of the arts based in Los Angeles, is anchored in J. Paul Getty's belief that art is a civilizing force in society. This rebrand aims to shift the spotlight towards the Getty Research and Conservation Institute.
The Getty, a globally renowned center of the arts based in Los Angeles, is anchored in J. Paul Getty's belief that art is a civilizing force in society. This rebrand aims to shift the spotlight towards the Getty Research and Conservation Institute.